editorial photographer
Branding
Ethereal by Ell is a wedding photography brand based on the Gold Coast, known for capturing real moments with elevated softness and editorial beauty.
The new brand identity was created to reflect Ell’s signature style — graceful, luxurious, and emotionally grounded — while helping her stand out as a high-end, personal experience in an often-saturated industry.
Industry: Wedding Photography
Scope: Brand Identity, Logo System, Typography, Color Palette, Brand Style Board, Artistic logos & social media assets
Project Details
Design Vision
he brand direction focused on elegant simplicity. We developed a clean logo system with modern typography, soft visual balance, and artistic submarks — designed to reflect Ell’s refined eye and personal approach.
The palette of pearl, almond, and eerie black supports a calm, romantic feeling without being overly feminine — allowing the work to feel timeless, editorial, and quietly luxurious.
wedding photographer Brand Identity for Ethereal by Ell
BACK TO PORTFOLIO
View the live website → etherealbyell.com.au
Moodboard & Inspiration
website design & packaging
- ellythea
I knew I wanted something elegant and personal, but couldn’t picture how to bring it to life.
Catalina captured exactly what I didn’t know how to express.
Now my brand feels beautiful, elevated, and completely aligned with my work.
“It feels like the beginning of a modern romantic fairytale and I absolutely love that.”
Kind Words From ellythea
Primary Logo & Brand Marks
I’ll guide you through a clear, intentional design process — so your brand and website feel aligned, elevated, and built for what’s next.
