Strategic Wellness Branding

A grounded, intentional brand identity for Dr. Leslie Black, a naturopathic doctor specializing in complex chronic conditions.
This brand was designed to reflect calm, clarity, and trust — supporting her transition into a fully independent wellness practice with a presence that feels as caring and professional as the work she offers.

Industry: Integrative & Naturopathic Medicine
Scope: Brand Identity, Logo Suite, Typography System, Color Palette, Brand Style Board

Project Details

Design Vision

The visual direction blends grounded minimalism with soft elegance — a direct reflection of Dr. Leslie’s holistic, patient-centered approach.

We created a custom brand identity that evokes clarity, compassion, and quiet strength. The muted green and neutral palette speaks to healing and connection, while classic serif typography adds a sense of professionalism and trust.

Every element was designed to position her as a confident wellness expert — and to make her patients feel seen, safe, and supported.

Naturopathic Medicine Practice Branding

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Moodboard & Inspiration

Color Palette & Typography

- Dr. Leslie Black

I came to Praia after struggling with high quotes, long timelines, and poor communication. Working with Catalina was the total opposite — fast, clear, and easy. She really listened to what I wanted and delivered branding that felt like a perfect match. The process was smooth, and I always felt heard.