Strategic brand & web design for creatives ready to elevate their presence.Led with clarity. Rooted in purpose. Designed to grow.
Meet the Designer
Branding and Showit website design for creative women and lifestyle entrepreneurs.
With a background in interior design, marketing, and brand strategy, I help creative women step into their next chapter with clarity, confidence, and elevated design.
I’ve lived and worked across Asia, Europe, and now Colombia — partnering with photographers, coaches, wedding planners, and service-based creatives to build brands that feel aligned, thoughtful, and true to who they are. As a boutique brand and Showit website design studio, Praia helps creative women step into their next chapter with clarity and confidence.”
Hi! I’m Catalina — founder and designer behind Praia Creative Studio, a branding and web design studio for creative women.
Behind the Studio...
The rhythm of the ocean/ refined simplicity editorial elegance / elevated experiences / soulful connection empowered women /
inspired by
At Praia, design is more than how it looks — it’s how it feels and what it makes possible.
My work blends visual clarity with emotional depth, thoughtful structure with elegant storytelling. I’m drawn to intentional details, refined simplicity, and brand identities that feel as aligned as they are elevated.
Whether we’re crafting your brand or designing your website, the goal is always the same: to create a visual presence that reflects your growth, attracts the right clients, and feels rooted in your vision and ready for what’s next.
Strategic. Emotional. Refined.
my style
This is where the vision comes to life. Through a guided and intentional process, we’ll move from strategy into design — refining and building everything with thoughtful feedback and expert support.
You’ll receive all final files, walkthroughs, and tools to launch with confidence — and a visual presence that truly reflects what you’ve built.
Strategy, Design & Launch
03.
Once your project is confirmed, you’ll receive your contract, a 50% deposit link to reserve your spot, and access to your client dashboard.
You’ll also complete a guided questionnaire so we can begin with clarity and direction from day one.
Booking & Foundations
02.
We begin with a consultation call to talk about your goals, walk you through the services, and find the package that fits where you are — and where you’re going.
After our call, you’ll receive a detailed proposal with start dates, inclusions, and everything you need to decide with confidence.
Discovery Call & Proposal
01.
How I Work
Thoughtful, Guided, and Built for Clarity
Every step is designed to bring structure to your vision — so you can move forward with intention. Whether we’re working on your brand, your website, or both, our process is collaborative, strategic, and deeply personalized.
- Magnolia Floral
I'm so glad I chose them for my brand. I loved that they took the time to ask many questions and wanted to really understand as much as possible. Overall they nailed my brand and I am thrilled I chose them in the end.
"They really took the time to understand my brand and my desires and I feel like they nailed it perfectly! "
- Luna Raie
Go for it!! Praia creative studio was very helpful and knowledgeable when it came to redesigning my brand and website. They listened to my pain points in my business and goals and brought my ideas to life.
"They listened to my pain points in my business and goals and brought my ideas to life.
- Amorela Wellness
I thoroughly enjoyed my experience From the consultation to the detailed questionnaire and the project milestones, excellent communication and used my feedback to create the perfect branding for me. I'm in love with the final results and the detailed brand guide.
"feel confident that my branding now accurately reflects my services and brand identity."
- emma rose
I loved that they took the time to ask many questions and wanted to really understand as much as possible before beginning. I also liked that we checked in a few times before the official VIP day.
"The fact that I actually was able to talk to a real person and have a week turnaround."
- petalo floral design
I LOVED working with Praia Creative Studio! They are very knowledgeable when it comes to trends and design, pain free process. Would recommend their services to everyone!
"Was able to have my brand and website redesigned with quick turnaround time"
What It Feels Like to Work With Praia
let's wOrk together
This is Praia — where design meets depth.
Where structure and soul come together to move your brand forward.
I work with creative women — including photographers, planners, and coaches — as a brand designer who brings strategy and soul to every project.
Clarity is the first step.
Let’s talk about your brand.
Ready for a more aligned brand?
This is Praia — where design meets depth.
Where structure and soul come together to move your brand forward.
Let’s design a visual presence that feels aligned, strategic, and true to your next chapter.
