skincare beauty
Branding
Luna Raie is a clean beauty brand focused on natural skincare. The goal was to develop a visual identity and Shopify presence that communicates clarity, softness, and trust — while reflecting the simplicity behind their product formulations.
The result is a brand that feels calm, elevated, and rooted in modern wellness.
Industry: Skincare & Wellness
Scope: Brand Identity, Logo System, Typography, Color Palette, Shopify Design Direction, Textures & Marketing Materials
Platform: Shopify
Project Details
Design Vision
The brand direction for Luna Raie was guided by calm, clarity, and simplicity. The logo system uses clean, contemporary sans-serif typography paired with spacious layouts to reflect the brand’s natural ingredients and elevated softness.
The color palette is light and minimal — inspired by skincare tones and soft textures. Every design element was created to support a calm, trustworthy, and conversion-ready online experience.
Skincare Brand Identity for Luna Raie
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Moodboard & Inspiration
website design & packaging
- luna raie
I had a vision for Luna Raie but needed help translating it into a cohesive brand.
Catalina made the process simple, collaborative, and focused from start to finish.
Now my brand feels professional and ready to grow.
“She created a brand that feels exactly like the product — clear, refined, and grounded.”
Kind Words From luna
Primary Logo & Brand Marks
I’ll guide you through a clear, intentional design process — so your brand and website feel aligned, elevated, and built for what’s next.
