FLORIST SHOP
Brand & Shopify Design
Bloom and Bone is a Durham-based floral studio known for its joyful, artful arrangements and hyper-local approach.
Their brand and website were redesigned to match the level of creativity, community, and ethical impact they’ve become known for — with a visual identity that feels fun, elevated, and full of personality.
Industry: Floral Design, Retail & Gifts
Scope: Brand Identity, Logo Suite, Typography, Color Palette, Shopify Website Design, Custom Illustrations & Artistic Assets
Platform: Shopify
Project Details
Design Vision
The visual identity balances playful warmth with elevated design. We built a brand system that highlights the color and character of Bloom and Bone — from expressive typography to hand-drawn floral elements rooted in personal meaning.
The Shopify website was designed to be joyful, easy to navigate, and strategically structured to guide users toward online ordering, wedding inquiries, and product discovery — all while capturing the charm of their Art Nouveau-inspired shop.
Brand & Shopify Design for Bloom and Bone
BACK TO PORTFOLIO
Moodboard & Inspiration
website design & packaging
- Heather Sardela
I was so excited looking through the first concept — it captured exactly what I had envisioned, with a modern Art Deco feel and colors that felt rich, calm, and content.
The font choice, the “Always Together” motif, and the entire mood board felt deeply personal and aligned.
This brand finally feels like us — thoughtful, vibrant, and full of intention.
“It felt like you hit the nail on the head — I felt so seen.”
Kind Words From HEATHER
Primary Logo & Brand Marks
I’ll guide you through a clear, intentional design process — so your brand and website feel aligned, elevated, and built for what’s next.
